PARK FALLS, WIS. – When it comes to casting reels, bass and multispecies freshwater anglers prioritize castability, adjustability, smooth operation, comfort, and steadfast reliability. Two years into SEVIIN Reels’
Ladson, SC (July 8, 2025) – Mere days into testing the new wave of “Fuzzy” ElaZtech® baits, a single prototype had already been chowed by well over one-hundred largemouth
PARK FALLS, WIS. – American manufacturing resonates today more than ever. But it’s something we’ve been doing at St. Croix Rod since 1948. Why do we still make rods
PARK FALLS, WIS – Revealed to the fishing industry at ICAST 2024, the all-new BLACK BASS and BLACK BASS GLASS Series may be the most dutiful and workmanlike family
PARK FALLS, Wis. – SEVIIN GF Series low-profile baitcasting reels became available last September, delivering a standout combination of extreme castability, reliability, and performance at an angler-friendly retail price.
