Do it right the first time. It’s a statement most of us heard from our parents and grandparents in our youth while attempting to figure out the world’s intricacies.

  St. Croix and SEVIIN unveiled a full 2027 lineup across saltwater, freshwater, ice, and fly categories TIDEMASTER introduces 88 regionally tailored inshore saltwater rods built on new SCIIIG graphene-enhanced

  PARK FALLS, WIS. – No, when St. Croix Rod improved and expanded its massive and top-selling TRIUMPH Family, they didn’t forget about inshore… they doubled down on it.

  Ladson, SC (July 1, 2026) – Z-Man® continues to raise the bar in bass-fishing lure design with the introduction of the new EVO™ Swim Jig, a tournament-grade tool that blends

  Ladson, S.C. (July 2, 2026) – For more than two decades, Z‑Man® has led the evolution of softbait technology. As the first company to bring thermoplastic elastomer (TPE) materials

  Ladson, SC (July 9, 2026) – In the world of bass fishing, few lures take a beating quite like a bladed jig. They’re ripped through hydrilla, bounced off dock

  Ladson, S.C. (July 9, 2026) – Z‑Man® pushes ribbed swimbait performance forward with the new Octane MinnowZ™, built around an innovative SWAG™ tail and the unmatched advantages of ElaZtech®

  Ladson, SC– Fresh out of the mold and ready to fool even the most stubborn fresh and saltwater gamefish, the new 3” Scented Jerk ShadZ™ has officially arrived. This