Ladson, SC (July 1, 2026) – Z-Man® continues to raise the bar in bass-fishing lure design with the introduction of the new EVO™ Swim Jig, a tournament-grade tool that blends the refined styling of the wildly popular ChatterBait® Elite EVO™ with a premium swim jig platform designed to excel around grass, wood and other heavy cover.

EVO™ DNA, Engineered for Heavy Cover

The EVO Swim Jig takes hallmark design cues from the EVO lure family, blending lifelike head contours and premium styling with intricate hand-painted head color schemes, matching multi-layer silicone skirting, and realistic 3D eyes. The result is a high-end swim jig that offers a level of realism and visual appeal not often found in the swim jig category.

Beneath that polished exterior is a performance‑driven profile designed to excel in demanding environments. The streamlined, balanced head shape allows the jig to track true at any retrieve speed while slipping easily through grass, wood, pads, and other dense cover where big bass live.

More than Just a Pretty Skirt

Every great jig begins with a solid hook, and the EVO Swim Jig is built around a custom heavy‑duty 5/0 black nickel needlepoint hook that delivers the strength needed for braided line, hard hooksets, and pulling big bass from thick cover.

A standout feature across the entire EVO family, the hybrid split‑grip molded and wire trailer keeper is engineered to allow for easy rigging while locking ElaZtech® and traditional soft plastic trailers firmly in place. Whether paired with the GOAT™, DieZel MinnowZ™, or new Octane MinnowZ™, the system minimizes slippage and helps anglers spend more time fishing and less time adjusting trailers.

A medium fiber weedguard offers the right balance between snag resistance and dependable hook penetration, while weight markings printed on the underside of the head allow for quick identification on the deck. Premium wire‑tied silicone skirts complete the package, allowing for lifelike movement and durability to hold up to repeated strikes.

Pro‑Tested, Browning Approved

Longtime professional angler Stephen Browning and his son, emerging pro Beau Browning, worked closely with Z‑Man throughout the development of the EVO Swim Jig. Their combined experience and extensive on‑the‑water testing helped refine the jig’s design and performance.

Stephen immediately recognized what set the final EVO Swim Jig version apart. “The skirt flares perfectly where it meets the head. That lets you fish it slower, keep it in the strike zone longer, and push a huge amount of water. It is a big‑fish profile that still moves clean through cover.”

Beau focused on the jig’s hook strength and versatility during testing. “I love this jig because I can throw it on either braid or fluorocarbon,” he said. “If you choose braid, it will not flex a bit. We tinkered with this jig for at least six months.”

Stephen adds, “The custom 5/0 hook catches just about everything that bites and they always get hooked in the hard part of their mouth. The hookup ratio is phenomenal.”

The EVO Swim Jig is available now in 1/4- and 3/8‑ ounce sizes at a $5.99 MSRP and comes in eight pro‑selected color patterns, including Z‑Man favorites like The Deal and Golden Shiner.