Do it right the first time. It’s a statement most of us heard from our parents and grandparents in our youth while attempting to figure out the world’s intricacies. It’s also a statement that St. Croix took to heart long before it launched the SEVIIN Reels brand three years ago.

“Our product funnel has been deliberate and conservative,” says SEVIIN Reels Product Manager, Robert Woods. “SEVIIN would have loved to be all things to all anglers right out of the gate, but control is in St. Croix’s DNA. So, we chose to spend extra time and resources testing, refining, and proving the designs of a fewer number of reel models and families to make sure anglers got the highest quality, performance, and reliability for their money. LUNEX is something anglers have been asking us for since the very beginning. Now, it’s ready and it’s here.”

MEET THE ALL-NEW SEVIIN LUNEX

Musky, redfish, stripers, trophy bass, and other predators: you’re on notice. Answering the call of anglers for a larger and more powerful SEVIIN casting reel, the all-new LUNEX Series is the culmination of three years of research and development.

Designed and ruthlessly tested in Park Falls, Wisconsin, LUNEX brings the tuneability, castability, and reliability anglers have come to expect from SEVIIN GF, GS, and GX Series casting reels to a larger, 300-size all-water casting reel. In addition to LUNEX’s freshwater applications, selected materials and componentry, internal build specs, and specified lubrication make LUNEX a great option for saltwater anglers employing standard care and freshwater rinsing.

LUNEX reels are crafted on a robust and lightweight one-piece aluminum frame. Combining extreme strength with maximum rigidity, the one-piece AluChassis works with an aluminum gear-side plate to isolate gears and eliminate flex that leads to premature wear and reel failure.

Gears themselves are a SEVIIN TruTorque design, consisting of an oversized brass drive gear and a hard-brass pinion gear, for maximum longevity and exceptional feel while fighting big fish and retrieving large, hard-pulling lures.

The LUNEX 10+1 TIII bearing system utilizes premium-quality Japanese spool bearings – the same bearings that are often added by anglers as an aftermarket upgrade on other reels – to support maximum casting distance, smooth longevity, and worry-free operation right out of the box.

Premium friction washers in the LUNEX CarbonGlyde drag are made from woven carbon fiber and are virtually impervious to wear. They’re mated to high-quality stainless-steel washers for consistent smoothness over all settings and up to 33 pounds of lockdown.

Other angler-friendly features engineered into LUNEX include a thick, 105mm CarbonPro handle with oversized premium EVA paddle grips and a micro-adjustable magnetic casting brake.

Weighing in at just 9.3 ounces, four 300-size LUNEX casting models are available in 6.3:1 and 7.1:1 gear ratios with right or left retrieve.

SEVIIN LUNEX Series Casting Reel Features

• Lightweight & rigid 300-size AluChassis body features a one-piece aluminum frame and aluminum gear-side plate
• Composite palm-side cover and front fascia
• Custom-designed 105-mm carbon fibre handle with premium EVA paddle grips
• 10+1 stainless-steel premium TIII bearings
• Lightweight and ported forged-aluminum spool
• Strong and smooth, multi-stack CarbonGlyde drag system with audible click
• Highly adjustable magnetic braking system
• TruTorque precision gears for maximum longevity with exceptional feel
• One-year warranty backed by no-questions-asked accelerated replacement program
• Designed in Park Falls, Wisconsin, U.S.A.
• Retail price $200

SEVIIN LUNEX Series Casting Reel Models

• 27LUX631R – RH retrieve, 6.3:1 gear ratio (27”/turn), line cap. 130 yds/20-lb mono (130 yds/50-lb braid), 33 lbs. max drag, 9.3 oz. / Retail $200
• 27LUX631L – LH retrieve, 6.3:1 gear ratio (27”/turn), line cap. 130 yds/20-lb mono (130 yds/50-lb braid), 33 lbs. max drag, 9.3 oz. / Retail $200
• 27LUX711R – RH retrieve, 7.1:1 gear ratio (30”/turn), line cap. 130 yds/20-lb mono (130 yds/50-lb braid), 31 lbs. max drag, 9.3 oz. / Retail $200
• 27LUX711L – LH retrieve, 7.1:1 gear ratio (30”/turn), line cap. 130 yds/20-lb mono (130 yds/50-lb braid), 31 lbs. max drag, 9.3 oz. / Retail $200

New SEVIIN LUNEX Series casting reels will be unveiled at ICAST 2026 in Booth #2223 and in the Freshwater Reel category of the ICAST 2026 New Product Showcase. They’ll be available for purchase at SEVIIN dealers worldwide and online at seviinreels.com in August of 2026.

About SEVIIN Reels

Wherever and however you fish, the reel in your hand should help create better experiences. Born from St. Croix Rod’s seven decades of design and manufacturing expertise, industry-leading customer service, and unbroken private ownership by the Schluter family dating back to 1977, SEVIIN reels are meticulously engineered and purpose-built to help anglers conquer every species on every piece of water on the planet. SEVIIN focuses on reels and reels only, designing and marketing products that improve the angling experience, regardless of the rods anglers choose. Seven seas, seven continents, seven days a week, SEVIIN reels are fueled by a collective love of fishing surpassed only by a passion to deliver the most reliable reels on the water #TestedProvenGuaranteed. The St. Croix Family of Brands includes St.  Croix Rod, SEVIIN Reels, St. Croix Fly, RodGeeks, and The St. Croix Factory Store.