• St. Croix and SEVIIN unveiled a full 2027 lineup across saltwater, freshwater, ice, and fly categories
• TIDEMASTER introduces 88 regionally tailored inshore saltwater rods built on new SCIIIG graphene-enhanced carbon fiber, retailing $235–$365
• TRIUMPH freshwater rods and combos are modernized with SCII/FRS blanks and cork handles, $115–$180
• NAUTREX and LUNEX debut as new SEVIIN saltwater and freshwater casting/spinning reels, $95–$200
• IMPERIAL fly rods enter a ninth generation with SCIV construction, $395
• MOJO ICE combos pair St. Croix ice rods with SEVIIN reels, $125–$130
• All rods are USA-made with warranties from 1 to 15 years

NEW PRODUCT SHOWCASE SALTWATER ROD – The all-new regionally specific TIDEMASTER family consists of 88 premium conventional and spinning rods in five distinct series: Southeast, Northeast, Gulf, West Coast, and International. Each designed butt-to-tip to support specific angler needs, desires, and preferences, TIDEMASTER pushes every boundary for inshore saltwater anglers seeking zero compromises in durability, sensitivity, weight and balance, ergonomics, and appearance.

The soul of every new TIDEMASTER rod is it’s remarkable, proprietary SCIIIG carbon-fiber blank – our angler-favorite SCIII carbon-fiber material, now enhanced with graphene. In itself, SCIII is a premium, high-modulus high-strain carbon fiber that produces sensitive and lightweight rods with extreme durability. The addition of graphene-infused resin further increases sensitivity while establishing a new standard of durability, adding over 2X strength with no increase in weight. SCIIIG also enhances both rod recovery and torsional rigidity for improved casting distance and accuracy over standard SCIII. What more could an inshore angler want?

How about customized lengths, powers, and actions; specific handle designs, lengths, and materials; and varied, high-quality Fuji componentry… all curated and delivered to precisely match the regional preferences and priorities of regional anglers along different coasts?

That’s what TIDEMASTER Southeast, TIDEMASTER Northeast, TIDEMASTER Gulf, TIDEMASTER West Coast, and TIDEMASTER International deliver. Each regional subseries was conceived, developed, and fine-tuned with input from the St. Croix Dealers, Sales Representatives, and anglers who fish and make their livings there. Made start-to-finish in the USA with a 15-year warranty. Retail price $235 to $365.

NEW PRODUCT SHOWCASE FRESHWATER ROD – The top-selling North American-made rod series is modernized and expanded for 2027, delivering 100% premium St. Croix performance and quality at a price that appeals to a wide variety of freshwater multispecies anglers. Consisting of 29 one- and two-piece ultra-light through medium-heavy power spinning models and eight one- and two-piece medium and medium-heavy power casting models, TRIUMPH features proven SCII carbon fiber blanks strengthened with FRS technology, worry-free stainless-steel/aluminum oxide guides, all-new contoured natural cork handles, and a 5-year warranty. Two-piece models feature ART and proprietary Slim Ferrule Design for multi-piece convenience with one-piece performance. Retail $115 to $145.

NEW PRODUCT SHOWCASE SALTWATER REEL – SEVIIN reliability for all saltwater anglers. Nearly four years in development, all-new NAUTREX delivers class-leading performance and rigidity among graphite-bodied $100 saltwater spinning reels. A unique polymer structure in its Graphite Chassis provides unrivaled stiffness for smooth operation and confidence under load while remaining exceptionally lightweight. Pure SEVIIN performance and reliability come from a CarbonGlyde drag stack, TruTorque precision gearing, ported rotor, skeletonized aluminum spool, EVA powerknob, and 6+1 stainless steel bearings, while strategic gasketing affords protection from saltwater intrusion to key mechanicals. Available in four sizes from 2500 to 5000. Retail $95-$110.

NEW PRODUCT SHOWCASE FRESHWATER REEL – Musky, redfish, stripers, and trophy bass: you’re on notice. Answering the call of all-water predator anglers with a larger, more powerful casting reel, all-new LUNEX 300 casting reels represent the culmination of three years of research and development. Designed and tested in Park Falls, Wisconsin, LUNEX isolates its TruTorque precision gearing with a rigid Alu Chassis body and doubles down on smooth operation with 10+1 premium, factory upgraded, TIII stainless-steel bearings. Other angler-friendly features include a CarbonGlyde drag with up to 33 pounds of lockdown, a thick, 105mm carbon fiber handle, and a micro-adjustable magnetic casting brake. Weighing in at just 9.3 ounces, four 300-size LUNEX casting models are available in 6.3:1 and 7.1:1 gear ratios with right or left retrieve. Retail $200.

Headquartered in Park Falls, Wisconsin, St. Croix has been proudly crafting the “Best Rods on Earth” for nearly 80 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major producer to still build rods entirely from design through manufacturing. The company remains family-owned, owning and operating duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series such as Legend®, Avid®, Premier®, Imperial®, Triumph® and Mojo, St. Croix is revered by all types of anglers from around the world. The St. Croix Family of Brands includes St. Croix Rod, SEVIIN Reels, St. Croix Fly, and Rod Geeks.